Munz Roofing was a respected, family-owned business in PA. They did great work, but they were stuck in the “local contractor” trap: one trade (roofing), owner-dependent sales, and no systems for real scale.
The goal wasn’t just to grow the roofing business—it was to transform Munz into a multi-service powerhouse that a private equity firm would pay a massive premium to own.
When LB Capital stepped in, Munz was a stable $1.7M shop. It was a good company, but it wasn’t an “asset.”
The Single-Trade Trap: Relying only on roofing meant seasonal revenue dips and missed opportunities with every customer.
The Founder Bottleneck: If the owner wasn’t in the office, things didn’t move.
Flying Blind: There was no tracking for lead sources, conversion rates, or job-costing.
Small Systems: The business was performing well locally but didn’t have the “plumbing” to handle $20M+ in volume.
Instead of general “growth,” LB Capital pulled four specific operational levers to prepare the business for an institutional buyer:
LB Capital executed a strategic “roll-up” of Jim Rhubart Roofing and Only the Best Builder. By consolidating these brands under the Munz operational umbrella, we immediately increased geographic density and market share across the NJ/PA corridor.
We didn’t stay in roofing. We aggressively added Siding, HVAC, and Plumbing. This turned Munz from a “one-off” contractor into a total home services partner. It drove up the lifetime value of every customer and killed the “seasonal slump.”
We fixed the lead response. We didn’t just get more calls; we made sure we were the first ones to answer them. By implementing a faster response and a consistent follow-up process, we closed a much higher percentage of the leads we already had.
We built a real leadership team and defined roles for everyone. We moved the business from “founder-dependent” to “system-dependent.” This is exactly what a buyer looks for: a machine that runs itself without the owner’s constant involvement.
By the time we were ready to sell, Munz had grown from a $1.7M local shop to a $25M+ multi-service beast. We positioned the company for a strategic exit to a PE-backed platform (Alloy Roofing / Percheron Capital ecosystem), resulting in a $36M transaction.
Under LB Capital management, Munz Roofing saw a 300% increase in lead volume within 12 months and achieved a $36 Million Exit in 2025
| Metric | Pre-Partnership | Post-Partnership Exit |
|---|---|---|
| Annual Revenue | $1.7 Million | $25+ Million |
| Service Lines | 1 (roofing) | 4 (Roofing, Siding, HVAC, Plumbing) |
| Lead Response Time | 4 Hours | < 60 Seconds |
| Lead Volume | Baseline | 300% Increase |
| Operational Model | Founder-Led | SOP-Driven (CEO Managed) |
| Exit Valuation | $2 Million | $36 Million |
The Munz story proves that with the right structure, a small local shop can become a dominant regional asset:
Explosive Growth: Revenue jumped from $1.7M to $25M+ during the partnership.
Diversified Revenue: Moved from a single trade to a multi-service platform.
Premium Exit: A $36M acquisition that reflected the value of the systems we built, not just the sales.
This model is for home service owners who are ready to stop being “the roofing guy” and start being the CEO of a multi-trade platform.
The Profile: Established contractors doing $1M to $10M.
The Vision: You want to add service lines and dominate your region.
The Problem: You’re the bottleneck and don’t have the systems to handle 10x growth.
The Goal: A massive, strategic exit that rewards you for the asset you’ve built.
