Running a successful roofing business isn’t just about having the best tools or offering the lowest prices—it’s about people. I’ve learned firsthand that surrounding yourself with the right team and building a strong company culture are the bedrock of any thriving business. When you invest in the right people, you’re not just building a team—you’re building a legacy.
1. The Power of a Strong Roofing Company Culture
Your company culture is the glue that holds your team together. It sets the tone for how your employees interact, make decisions, and treat your customers. A positive culture not only motivates your team but also ensures long-term retention. In my experience, when your employees feel valued and aligned with your mission, they go above and beyond to deliver exceptional results.
I remember starting one of my roofing ventures with a small, passionate group. Our shared values—hard work, honesty, and a commitment to excellence—helped us scale that company from $2 million to $12 million in just two years. This culture was not an accident; it was built intentionally, one conversation and one hire at a time.
2. Hiring Top Talent: Quality Over Quantity
Finding skilled professionals is only part of the equation. You need team members who share your vision and values. When my team interviews candidates, they focus on two things: attitude and adaptability. Skills can be taught, but passion and a strong work ethic are priceless.
Here’s a tip: Always be on the lookout for talent, even when you’re not actively hiring. Building relationships with industry professionals can help you identify the right people when opportunities arise.
3. Leadership Sets the Standard
As the leader, you set the tone for your business. I always tell my team, “Leadership is 10% what you do and 90% how you react.” Whether you’re solving problems or celebrating wins, your actions will resonate across your organization.
Great leaders create more leaders. I invest time in mentoring key employees, empowering them to take ownership of their roles. This not only builds confidence but also creates a ripple effect that strengthens the entire team.
4. Networking for Growth
Surrounding yourself with the right people isn’t just about your internal team—it’s also about your external network. The roofing industry is filled with experienced professionals, innovators, and peers who can offer invaluable insights. When I host the Roofing Process Conference each year, I’m reminded of the power of connection. The conversations, shared strategies, and partnerships that come from those three days are transformative.
Speaking of connections, my podcast, The Roofing CEO Playbook: Build It to Sell It, features interviews with industry leaders who share their secrets to success. It’s the perfect resource if you’re looking to expand your knowledge and learn from the best.
5. Creating an Environment for Success
Your team thrives when you provide the right tools and opportunities. Whether it’s investing in cutting-edge technology, offering professional development, or simply listening to feedback, creating an environment where your employees can succeed is essential.
One of the smartest investments I ever made was in ServiceTitan. This technology streamlined our operations and boosted productivity, allowing us to focus on delivering exceptional service. Don’t underestimate the value of equipping your team with the right resources.
Key Takeaways
- Culture is King: Build a company culture that inspires and retains talent.
- Hire Smart: Prioritize attitude and adaptability over just skills.
- Lead by Example: Your leadership sets the standard for your team.
- Leverage Your Network: Surround yourself with like-minded professionals.
- Invest in Success: Provide your team with the tools and resources they need to excel.
FAQ
Q. How do I identify the right people for my team?
A. Focus on attitude, adaptability, and alignment with your company values. Skills can be taught, but passion is irreplaceable.
Q. How can I build a positive company culture?
A. Define your values, communicate them clearly, and lead by example. Celebrate wins and address challenges as a team.
Q. What role does networking play in business success?
A. Networking helps you stay informed about industry trends, find new opportunities, and build partnerships that can take your business to the next level.
Q. How important is technology in running a roofing business?
A. Technology like ServiceTitan can streamline operations, improve communication, and increase efficiency, freeing you to focus on growth.
5. Where can I learn more about scaling my roofing business?
Check out my podcast, The Roofing CEO Playbook: Build It to Sell It, for actionable insights and strategies.
Building a successful roofing business starts with building the right team. When you surround yourself with talented, driven, and like-minded individuals, you set the stage for growth, innovation, and lasting success. Remember, your team is your greatest asset—treat them as such, and the sky’s the limit.
LFGrow – Lance
