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Lance Bachmann is a proud Philadelphia native, raised in Northeast Philadelphia alongside his 14 siblings. With deep roots in his hometown and an unwavering dedication to his family, Lance exemplifies the values of trust, loyalty, and commitment both in his personal life and professional career.
As the youngest vice president in AT&T history, Lance played a key role in launching YellowPages.com before stepping out to found his own company, 1SEO, in 2009.
“I started 1SEO 13 years ago,” Bachmann told NJ.com. “I helped start YellowPages.com. I was in corporate America for years. Corporate America was great, but I came to a crossroads. I decided to leave and start my own company. So many people doubted me, so many people told me not to. I was making good money. People get so used to playing it safe, and just working 9-5, 8-5.”
Since then, Lance Bachmann has become a best-selling author, international keynote speaker, entrepreneur, philanthropist, and owner of multiple successful home service businesses, cementing his status as a leader in the industry.
Looking to exit your company and become a multi-millionaire? Lance Bachmann is the expert to help you achieve that goal.
Lance has sparked a revolution in the home services industry, and his influence continues to grow by the month. As a visionary entrepreneur, his brand is rapidly expanding, setting new benchmarks for success.
Lance owns a growing portfolio of home service businesses that employ hundreds of people and collectively generate over $100 million in annual revenue. He applies his proven business strategies to each venture, using his signature playbook—a plug-and-play guide for turning companies into multi-million-dollar powerhouses.
“Most people, the difference between winning and losing is small: they quit right before they are about ready to win,” Bachmann told NJ.com. “So many people quit because they got tired, or they kept losing, and losing, and losing. Well, you were just on the cusp of winning. I tell that to my sons all the time: don’t be afraid to lose, let it rip.
“Now, it is not about me anymore. Now, it is about how much can I build, and where can we take this, and how many lives can we change along the way. The vision is constantly changing and evolving. My vision started out in one place, and went to another. Every time I add another company to my portfolio, and it is growing, or struggling, whatever it may be, the vision is constantly changing.”
“There is not much gray area surrounding the phrase ‘All In.’
“The term comes from poker. When a player is fully committed, they will push all their chips into the pot, knowing this is their best chance to make a big splash.”
These are the opening words to Lance Bachmann’s best-selling book, All In. Beyond his numerous accomplishments, Lance is now a successful author. All In teaches readers that total commitment is essential to achieving success in any aspect of life. You can’t approach anything half-heartedly if you want to win.
Lance emphasizes shifting your mindset from “Why me?” to “Why not me?” Whether you’re building a business from scratch or aiming to climb to the top of your career, All In serves as a powerful guide for growth, achievement, and long-term success.
Since founding 1SEO with his sister Jolin, Lance Bachmann has built and scaled multiple companies using his proven playbook for success. So far, he has cultivated and sold several of those businesses for eight-figure sums.
How does he do it? Lance steps in and immediately transforms the business dynamic, applying his revolutionary playbook that has reshaped the home services industry. Many smaller service industry companies underestimate the demand within their local communities. Lance helps these businesses scale efficiently, capturing more market share in their regions. After all, someone is going to get that next call, that next job—so ask yourself, “Why not me?”
Welcome to the world of the Bachmanns, where Lance Bachmann has built one of the nation’s leading digital marketing firms from the ground up. His business success is fueled by ambition, relentless hard work, and a commitment to excellence. Just as he has scaled multiple ventures, Lance is equally dedicated to instilling these same values in his children—Andrew, Lance Jr. (L.J.), Greggy, and Davey—teaching them the importance of courage, character, and perseverance.
Lance consistently reminds his children that with determination, hard work, and the right mindset, no obstacle is too great to overcome. From his business achievements to his children’s success on the wrestling mat, soccer field, and in academics, the Bachmanns are champions both in business and life. Together, they continue to build brands, character, and a legacy that will endure for generations.
