Episode 8: Betting on Yourself and Building Value with Brad Lea

In this episode of The Roofing CEO Playbook: Build It to Sell It, Lance Bachmann sits down with entrepreneur, speaker, and sales expert Brad Lea for an inspiring conversation about success, relationships, and the mindset that drives it all. Brad shares powerful insights on why betting on yourself is the ultimate game-changer and how providing genuine value in relationships can unlock incredible opportunities.

The discussion covers:

  1. Mindset for Success: Overcoming self-doubt and building self-worth as a foundation for growth.
  2. The Power of Relationships: Why nurturing authentic, value-driven connections is essential for both personal and professional success.
  3. Balancing Business and Family: Brad’s heartfelt take on prioritizing family and how it shapes his success.
  4. Personal Branding: Why building your personal brand matters more than ever in today’s business world.

Brad also dives into the profitability of the home services and roofing industries, emphasizing their potential for those willing to embrace the challenge. Whether you’re an entrepreneur, sales professional, or roofing industry veteran, this episode is packed with actionable strategies and motivating stories to elevate your business and life.

Don’t miss this engaging conversation with two dynamic business leaders. Tune in on Apple Podcasts or Spotify and learn how to bet on yourself, provide value, and achieve your full potential!

Episode Transcript

[00:00:00] Lance:  Everybody, I got my friend here, Bradley. Met Brad about 2 years ago. Got the pleasure of knowing you. Was on his podcast. Definitely keeps it real. I’ll tell you that. For sure, doesn’t really matter. You ask for questions. You get the truth out of them. You know, Brad, I appreciate you being here, first of all. I appreciate your friendship. Looking forward to you joining us for dinner tonight and spending time with you. When you when you’re talking to people, the message I’m taking from you is bet on yourself, stop having so much self doubt, stop making excuses. I mean, is that the message you’re trying to get to people, or is that just the message you did here? Is that a common message?

[00:00:41] Brad:  Well, anytime that I speak, I speak from the the heart, and I and I speak the truth. And I try not to just give them, you know, my thoughts. I try to give them tactical strategies to implement to get to the same place I did, but it’s all, for me, experience. Like, I mean, dude, you gotta bet on yourself. You gotta if you wanna raise your net worth, you gotta raise your self worth. Too many people are taught to believe that it’s difficult, and, you know, they they can’t do it. We’re programmed to have self doubt. Well, if you can figure out how to reverse that, you’re gonna be better off.

[00:01:14] Lance:  You know, you you talk about value. Right? Like, I’ve gotten to know you. Hey. Listen. What value? Like and relationships are important. I think I built everything I built on relationships. Yeah. I think it’s w l. I’m the I’m the ultimate relationship guy. I’m not the guy that’s gonna take over a room. I’m not the guy on state. Like, you know how I feel about speaking. It’s not I I do it, but it’s not like I’m like, you’re great at it. Right? Do you think people underestimate the value of giving value in a relationship and not just being a fucking taker?

[00:01:45] Brad:  I mean, used

[00:01:46] Lance:  to work. Like, so many people come in, like, uh, Lance, I got this idea for you. Invest in this. Invest in this. Sell them with someone who will come to me and say, Lance, let me do this for you. Do you hear, like, that relationship value? Do you what what do you think about that?

[00:01:57] Brad:  Well, if you’re talking about financial, uh, uh, aspects, every dollar we’ve ever received in our life has come from a relationship. So if you want more money, you need more relationships. The key though is to be able to build and nurture quality relationships. And in order to do that, you wanna provide value. You don’t wanna walk up and ask somebody for something. You wanna provide them some sort of value. And what’s funny is people will come to me, especially after a talk, and they’ll be like, well, how can I provide value? And if you think about what you just said, you just asked me for value. The first thing out of your mouth was, how do I provide value? Now your intentions are good. You’re trying to find out what’s valuable to me, which a lot of people would think, well, that’s smart. But in reality, you’re asking me to give you value. You can make some assumptions. People want more money. They want more time. They want less headaches. You know? You could bring me a business deal with nothing no strings attached, and all of a sudden it’s like, who is that guy? You know? I wanna I wanna I wanna know who that is. So, again, make sure you provide value. So to answer your question, providing value first is the key to building and nurturing real relationships.

[00:03:05] Lance:  So I’m gonna ask you a difficult question. Right? Because your persona out there is a hard guy. I don’t think you’re the word tough guy, but you’re a direct guy. But you’re not that. You’re actually one of the nicest people, and you’re a very sincere man. Why don’t you let people see that side of you more? If you don’t mind me asking, like, it just and maybe I’m maybe I’m misstating it. Maybe I’m misstating it. Like, people love

[00:03:28] Brad:  ain’t lies. Love ain’t lies. Dude, listen. I’m telling the truth, and some people don’t wanna hear it. It doesn’t make me mean or or angry. It makes me more loved than anything. Why? Because love ain’t lies, bro. There’s a lot of people that lie to you and make you feel good, and and you hang around those people. When those people don’t truly care about you, they’d tell you the damn truth.

[00:03:50] Lance:  No. No. You’re not and and you’re right. May I misword you? I don’t wanna misword you. You are a caring, good guy. I don’t think people see that all the time through your podcast.

[00:04:00] Brad:  They may not perceive it, but they see it because that’s me.

[00:04:03] Lance:  Okay. Oh, well, it’s definitely you. I want people to know that because I’ve gotten to know you over the last 2 years. And at first, when I saw your persona, I was like, man, very good looking, well built, not a very direct, wealthy. Right? You know? And I’m like, man, he’s nothing what you would think when you spend time with him. You love your children. You love you’re FaceTiming. Your kids are in there. We we spent 2 hours on a FaceTime a month ago. Just bullshit. Like, just talking about life. Yeah. Like, then, like, I don’t think people see this that side of you. I think it’s important that people get to see that side of you. Like, you’re a good fucking man.

[00:04:34] Brad:  Well, I’ll expose more of me then because, again, in my opinion, they do see it. They just don’t perceive it that way sometimes. And, again, I can’t control how people take me. But once you get to know me with what you have, that’s when you start to see it. And you’re like, oh, wait a minute. The the he’s not running around trying to act like he knows everything. He’s just sharing. Yeah. But family, dude, the reason why you see me with family and I and I value family so much is because, again, it I don’t need shit to happen to me to to to understand it. At the end of your life and you’re on your deathbed, you’re not worried about money and you’re not worried about businesses. You’re worried about people. You you know, relationships are clearly the most important thing in your life, and I don’t wanna have to die or get sick to to realize that. So I prioritize family first. Like, again, if my wife called or my daughter called right in the middle of this podcast, I’m gonna say, hold on a minute, and I’m gonna answer the call. Now we have a code where I say, listen. Text. If it’s not important, call if it’s important, which means I don’t care if you’re Donald Trump and and they call, I’m answering the phone. Why? Because they’re more important than Donald Trump. I see. And then there’s people that neglect their family over their business. And I always ask those people, if you had to have 1 disappear, what would it be? They’re like, what do you mean? If you’re if you had to get rid of your family or your business, which one would you do? And they’re like, well, I’d get rid of my business if I had to. Well, then you already know the priority. Correct. So start acting like it. Start acknowledging it. Start prioritizing things differently. So what you see is that I prioritize my family because I’m appreciative. And and and what’s crazy is when you appreciate something, it appreciates. Yeah. Totally. You want your family to be more valuable, start appreciating them more. You want your wife to be more valuable, appreciate her more.

[00:06:20] Lance:  You know, it’s funny because you met my sons.

[00:06:22] Brad:  Yeah.

[00:06:23] Lance:  And immediately, you know, in the middle of the floor here, people are surround trying to surround you to talk to you, and you didn’t ignore them all. You started playing with my kids. You were playing the repeat game, and you’re joking and laughing. Like, I don’t think that’s the you wanna go live? Have your people go live with that because that’s really, like like, I was like, here’s a guy. You come to my conference, which I appreciate you speaking. You know what I mean? I asked you, you said yes right away, like and here you are. My son walks up to you, and you’re just fucking bullshitting with why people were trying to take pic and you just thought that you were ignoring them. You made my sons the priority over anyone else without a lot of people would have been like, hold on. Let me get back to you, kid. Let me go take these pictures for selfish reasons for whatever reason. Like, this is

[00:07:04] Brad:  not Well, you just said selfish. You know? Yeah. A lot of people feel like, well, the kid’s not gonna buy nothing from me, so let me give the attention to someone who might. Well, dude, that kid may not buy nothing from you from the start, but that kid’s gonna grow up to be buying something. And not only that, it’s just, you know, youth is our future. And not only that, like, it makes a bigger impact that you ignore a kid than ignore a human being that’s full grown and, you

[00:07:28] Lance:  know, a little bit

[00:07:28] Brad:  more experienced. So to experienced. So to me, kids are my, uh, like, soft spot. Like, I donate a lot of money to, you know, find missing children, protect children. So, again, whenever I see kids, man, I wanna I wanna pour into them and and hopefully make an impact.

[00:07:43] Lance:  Let’s talk about the conference here. I asked you to speak. You said no problem. You came here. What did you think of the conference, and what was your ex because you had no clue. This is your 1st roofing conference, I’m assuming. Right?

[00:07:55] Brad:  Uh, that I stuck around. Yeah. Yeah. Yeah.

[00:07:57] Lance:  So and what do you think? What do you expect? What’s your what do you think?

[00:08:00] Brad:  Well, again, I mean, you you guys do it right. You don’t skimp. I mean, there’s there’s VIP treatment for regular general admission tickets. Your audio visual’s on point, which is, I think, important at a conference. You know? Your your your culture that that’s walking around. Like, everybody seems like, you know, like, you wanna belong. Everyone’s looking to help each other. Your speaker lineup was amazing, especially because I was there. Uh, you know, I think it’s good. I think it’s a well done conference, and I think if anybody’s ever ever considering whether or not to go to 1 because a lot of people are like, I can only go to 1. Well, I’d make it this 1.

[00:08:37] Lance:  You know, here’s a question for you. What do you think of the roofing space? Because I got we got in the talk. I told you numbers. I’ve shown you stuff. Home services in general, do you think people should be looking at it and taking it more serious and saying, man, there’s money and roofing, and if you wanna be in business, this might be a good place to go to?

[00:08:57] Brad:  Certainly. Like, it’s it’s got huge potential, and a lot of people are missing it. It’s right under their noses. Like I always say, you know, AI’s coming. Everyone’s nervous. Well, it’s gonna take our job. Listen. I don’t see AI replacing your roof, number 1. Number 2, guys, if you understand business, it’s it’s the ability to sell a roof, it’s not that difficult. Insurance covers most of them. Like, sales in the roofing space is not that difficult, but the profitability or the profit margins are good. It’s labor, so it’s not likely to be replaced with AI. And if you do it and you understand business, man, dude, you can make 100 of 1,000,000, if not 1,000,000,000 of dollars in the roofing space.

[00:09:38] Lance:  You know, I want to By

[00:09:40] Brad:  the way, with no with no experience, like, somebody listening to this that’s thinking about getting in the roofing space, there there wouldn’t be a question of if if I did. The question would be how I did, and I’d start investigating immediately because the roofing space for the next, I would say, 10 years is gonna be freaking sizzling hot.

[00:09:59] Lance:  My my question is sales. You do a lot of sales training, and you’re very good at it. Right? You do a ton of it. Why do you think so many people fail at sales?

[00:10:09] Brad:  Because their their energy is off. They’re trying to make commission, and it’s kind of a, I I wanna sell something rather than help people. So their energy’s off, and they’re not connecting. And, again, it’s a relationship business. So ultimately, dude, if you wanna sell something more, I would stop trying to sell it and just start understanding the product and the industry and the benefits and the advantages and the competition, and then I’d and then I’d go out and I’d help people. And my main goal would be to help people. And then that sincerity, that authenticity, that connection, that energy connects quicker, and you close more deals because people trust you. And it’s all about trust.

[00:10:47] Lance:  You know, we were just having a conversation over there, and I was listening to you speak. And I was like, why aren’t the majority of salespeople and people in general. Right? And that’s why that’s why I said comment. You get these sales guys. Right? Don’t go out and hire a personal trainer or they’ll go see a shrink. Right? And they’ll invest in those things. But nobody wants it. I don’t have a sales coaching group or anything like that. You know how I feel. I don’t want 1. Right? Why don’t people invest in the fucking sales coaching or even that list or even let us as business owners bring coaches and the coach. Like, I don’t need a coach. I’m the best salesman. I close everybody. No. Your close rate’s 20%, brother. We have the data here. Right? Everything’s in service tight. Your close rate’s 30. Can you talk with me about that mindset? Because we just had this conversation literally when you were on stage, me and a few of my leaders.

[00:11:35] Brad:  Well well, that’s what it is. It’s their mindset. Their belief systems are a little bit off. Um, at the end of the day, sales and closing and influence and, you know, conflict resolution and building relationships. It’s all just skills, and you can develop any skill by just focusing time and effort and practice and, you know, investment into it. And a lot of people start doing it, and they get a little bit of discomfort, and they start to get a little bit of rejection and they take it personally, and then their mindset goes haywire and they think this is too hard, this is too difficult, I can’t do it, and then their mindset literally sabotages their journey of mastering a skill. You master skills by doing it over and over and over. So, again, people think, oh, I don’t need sales training. I’m great. Well, 9 times out of 10, if you don’t think you can master something or get better at something, I know your mindset’s already off. So, again, I mean, you know, there’s answers for all kinds of scenarios, but that’s the main one.

[00:12:33] Lance:  Your personal brand I mean, like, you’re known as Bradley. Really, more people know your name than probably your company name. Yes. Right? I wanna talk about that for a second. Why is it important that everyone builds their personal brand? Like, you see, I build them mine. Right? I’ll be build to sell like Lance Bachman. I didn’t put you don’t see too much of the roofing because I want you to explain to people why you should be investing in their personal ranks. I don’t think many people understand why you’re doing what you’re doing and how you’re doing and how you skyrocketed to success so fast by that.

[00:13:06] Brad:  Well, I believe that people don’t follow companies. They follow people. So that’s a personal brand, not a company brand. But at the end of the day, it’s about connection. You know? People wanna connect. People wanna trust, and they and they can’t trust a a brand, uh, as easy as they can a person. So if you build a personal brand, that will follow you to any company or brand that you wanna promote or endorse. So it rather than build the the company brand and then literally be an unknown entity and and now you’re stuck with that brand, If you build a personal brand, you can now blow up a brand and blow up multiple brands. Why? Because they follow you, not your business.

[00:13:50] Lance:  What would you say to the roofers out there or any business owner? Should they start by doing their company brand first or their personal brand first? Which would you say is gonna get more dividends for them?

[00:14:03] Brad:  Well, my answer is usually both. Like, again, I mean, depends on your situation, but it’s not 1 or the other. It’s both. You should build your personal brand. You should build your brand. Um, but if you had to pick and and again, I’d still say both. But what’s more important? I would say more important is your personal brand. It’s easier to build. You’re in total control of it. Um, and, ultimately, if you protect it and build it correctly, you can then drive it towards your brand and accelerate the the building of that. So, again, personal brand is is senior to a brand.

[00:14:39] Lance:  You aren’t always the Bradley everyone sees. There had to be a time when you were starting your company and starting out where shit got difficult. Just everyone does it. Every entrepreneur. Right? What was the one time you truly said, man, like, fuck this. I think I’m done. And you got through it. And can you talk about it? Because right now, people watch this. I don’t care who you are. I thought about it 15 years ago. I thought about Quinn, but you didn’t. You persevered. Can you just talk about that moment? Do you have a pivotal moment that you could ever remember where?

[00:15:09] Brad:  You know, I get asked that a lot, and I try to think, and I can never come up with anything because my perspective is gratitude. And, you know, I know things can always be worse, so I’m always grateful for whatever position I’m in. And I always believe that it’s going to change. So, like, 20 years took me to build the 1st business, and I believed every single day of that 20 years that I was 90 days away from succeeding. If I would have thought, man, this is too difficult. It’s never gonna work. I probably would’ve quit. But I always believed that that it’s not if it’ll work. It’s how do I need to make it work. It was like a game, a challenge, and I like games and challenges, so I just kept going. And sure enough, I was correct. There are there are there was a way to do it, and I found it. And I wouldn’t have found it if I would have given up. So I think it’s my perspective that gave me the advantage.

[00:16:02] Lance:  I heard you once say that if you had to do it over again with Grant Cardone, you would. And I guess my question to you is, do you learn from every experience, every interaction? Because we’ve only had good interactions, only good relationship. Can Can you kinda explain? Because that it’s a quick snippet. Like, it’s not a long snippet whoever posted it. It was, like, 30 seconds. Yeah. And I don’t really know the whole backstory. I was just curious,

[00:16:29] Brad:  like, because With Grant, you mean?

[00:16:30] Lance:  Yeah. With Grant. Because there’s multiple stories to it, and there’s bullshit out there. And I was just saying, you know what? I was I’m just gonna ask him. You know?

[00:16:36] Brad:  Yeah. Well, what what what happened is, you know, I I closed him on doing something. I invested my time, energy, and money because he was afraid to, and then it kinda blew up. And and when he owed me a lot of money every month, uh, he wanted to renegotiate, and I didn’t want to because it you know, it was a lot of money. And so we kinda got in a little argument about it and, you know, became less close than we were. In retrospect, you know, I teach people you you gotta value relationships over money. So I was guilty of valuing money over relationships, and, coincidentally, for for that mistake, I lost the relationship and I lost money. Because if I woulda just said no problem and and valued the relationship more than I did the $1,000,000 a month he owed me, well, then then I would’ve still been in the relationship, and I probably would’ve made way more money than I have. So the the lesson there is value relationships over money. It’s hard to do sometimes, especially when it’s a lot. But if I but if he when he came to me and said he doesn’t wanna pay me that much money, I should’ve chose the relationship, which would’ve made my answer, no problem, bro. We’re buds. I got you. And that relationship would still be much stronger and would’ve lasted way longer than it did. I mean, we still have a relationship. He’s still a client. He still sends me money. Yeah. But I could’ve taken a better a better path, which is, you know, value the relationship over the money, which would’ve made me tell him, no problem. I got you, bro. And that would’ve eventually led to a lot more money than doing it the other way. So the lesson is value relationships over money because if you value money over relationships, soon you’ll have neither.

[00:18:26] Lance:  No doubt. I guess my next question for you is a lot of your stuff is done digitally. You’re on all the social media platforms. Yeah. Why have you never bought a fucking digital agency? It seems like it’s it’s easy it seems like a very easy you do your digital well. You have a great presence. Yeah. It’d be a easy business for you to jump into. I’m just curious.

[00:18:50] Brad:  Well, you only have so much time in the day, and you have to, like, prioritize. You know, I got family. I got, you know, other businesses that are that are very successful. So I focus on those, and I don’t wanna dilute myself with just another thing. And so it’s just never really boiled up. I could. I’ve thought about it. Um, but Without question.

[00:19:10] Lance:  I just figured it’d be easy, like, here’s in my wheelhouse.

[00:19:13] Brad:  Well, it’s not easy because it’s not me that does it all. It’s a team. And and if I, you know, try to overwhelm that team by helping everybody, I’m gonna end up helping nobody. Yeah. So including myself. Yeah. So you just gotta you just gotta, you know, focus and and pick your battles. And, unfortunately, you know, digital marketing, even though it’s very lucrative and if you get good at it, dude, you can make millions doing that too. But if, uh I do. If you if you get stretched too thin, pretty soon, you’re even if you’re genius at what you do, you’re average at best because you’re so diluted.

[00:19:44] Lance:  You know, you know how I feel about my wife and my family. Why do you think it’s so important to have a healthy relationship with your wife and family to be a good business person? Because some people don’t feel that way.

[00:19:56] Brad:  Well, then they’re mistaken because I can promise you people don’t have business problems. They got personal problems that they bring to the business. So if you focus on making sure your household’s strong, your foundation, your safe haven, your family, which should be your responsibility, you know, you’ll have less obstacles, challenges in your business.

[00:20:15] Unknown:  Because a

[00:20:16] Brad:  lot of people think they have business issues, and then they bring those business business issues home

[00:20:20] Lance:  Yeah.

[00:20:20] Brad:  Which causes personal issues. And then they bring those personal personal issues to the business, which causes more problems. So, again, people need to people need to understand what’s more important. Your family should be. So prioritize the family. Make sure there’s no problems there, and I’ll bet you you have less problems at your business. Or you’ll be better off managing them and able to solve them because you have a you have a safe haven.

[00:20:47] Lance:  Now I’ve never done this before, and you can say no. I’m willing to let a few of these people that are watching you ask questions if you’re okay with it to you. If not Sure. I won’t

[00:20:56] Unknown:  do it.

[00:20:56] Brad:  Are we live?

[00:20:57] Lance:  We’re live. Guys, does anyone wanna ask Bradley questions live on this podcast? You can. It’s the 1st time I’m gonna let let it happen.

[00:21:05] Unknown:  You mean people? Want to.

[00:21:08] Brad:  Come on up. Sure.

[00:21:10] Lance:  Thank you.

[00:21:10] Unknown:  Have a seat. Introduce yourself.

[00:21:13] Lance:  How are you? Troy, you have a chair.

[00:21:14] Brad:  Guys there. Hi.

[00:21:15] Lance:  How are you?

[00:21:16] Brad:  I’m running, sir.

[00:21:16] Lance:  Nice to meet you. Here you go. I went listen. I figured I didn’t go on your feet. I I know the same part of your thing, but do you mind? Sure. I I’d just ask yourself. Is it?

[00:21:27] Brad:  Yes. We did. We did.

[00:21:29] Unknown:  I did. So my name is Ron.

[00:21:30] Unknown:  Um, I own a new company, uh, back in Canada. Started 7 years ago. Okay. Um, I believe I do everything right, but I think I got to some point that that’s it. I need more help. So I, of course, I approached the lens, and that’s why I came here. Um, I waited here to ask you the secrets the 6 secret, uh, secrets in the morning that you do. I just lost the account somewhere. Can you please repeat them for me?

[00:21:57] Brad:  The sacred six or the $1,000,000 morning?

[00:22:00] Unknown:  The sacred six.

[00:22:01] Brad:  Sacred six. Number 1, forgive yourself.

[00:22:03] Lance:  Yeah. Forgive yourself.

[00:22:04] Brad:  Commit to do what you say you’re gonna do. Yeah. Rack up the wins. Yep. Get rid of the idiots. Yep. Map out and visualize what success looks like.

[00:22:12] Unknown:  Yep.

[00:22:12] Brad:  And then seek information on a daily basis.

[00:22:15] Unknown:  I guess I missed the one that’s really important for me. Missed the get rid of the idiots.

[00:22:20] Brad:  Well, dude, listen. Negative influence. Did you hear the the ending? Yeah. Where if I were Satan?

[00:22:25] Lance:  Yeah.

[00:22:26] Brad:  You know how I’d screw you up? Yeah. I see that. You with negative influence and negative people and people that promote average and people that promote mediocrity. Mhmm. And a lot of times, people find themselves surrounded by those people, and they’re not even aware of it.

[00:22:41] Unknown:  You got it. Thank you very much.

[00:22:42] Brad:  My pleasure. Thank you, guys. My pleasure, man. Nice to meet you.

[00:22:45] Unknown:  Next person. Come on up.

[00:22:46] Brad:  See you later.

[00:22:47] Unknown:  Come up and introduce yourself. Hey.

[00:22:48] Brad:  What’s going on?

[00:22:49] Lance:  I told you. What the fuck? Come on up, my friend.

[00:22:52] Brad:  Let’s take a look. Roof. Hey.

[00:22:54] Lance:  Take it off. Hey. How’s it

[00:22:56] Brad:  going, Matthew? Pleasure.

[00:22:58] Lance:  Get close, my friend.

[00:22:59] Unknown:  I will. So my question is pretty simple. You know, all entrepreneurs talk about the consistent skills or traits that you need in order to be successful. They talk about extreme accountability. They talk about sales, and they say hard work. Aside from that, what would you be focusing on if you were trying to get to tremendous impact and be able to influence people?

[00:23:21] Brad:  Well, number 1, I mean, the hard work part threw me because I don’t think I work hard. And, you know, I think what you mean is true, which means, you know, put time and effort and energy, but it doesn’t have to be hard. To me, hard is the one lifting up the shingles to the roof. Like, that’s not the guy making the money. Right? Yeah. So the guy owning the roofing company is the one making the money. So it’s not the hard work that matters. It’s it’s the smart work. But if you mean time and energy, then you call that hard. Um, yeah. I would agree. Uh, so what’s your question? What are you missing?

[00:23:51] Unknown:  So those are the the 3 that every entrepreneur talks about. What else would you be focusing on trying to develop in order to be successful?

[00:23:58] Brad:  I’d be focused on your mindset, your skill set, and your habits. What what are your habits?

[00:24:04] Unknown:  I mean, I

[00:24:05] Brad:  Like, how old are you?

[00:24:05] Unknown:  I’m 22.

[00:24:06] Brad:  Yeah. You’re 22, and you’re at a you’re and you’re at a and you’re at a growth conference. Like, dude, that’s that’s at 22, dude, I was smoking weed and trying to get laid. So you’re already doing the right stuff.

[00:24:17] Lance:  So sorry, man. Let’s get sitting here.

[00:24:19] Brad:  Yeah. No. You’re already on the right track, bro. But but but keep in mind, there’s no instant gratification. Yeah. So I would be focused on consistency. I would be focused on, you know, building yourself, You know? Working on the knowledge, making sure that your that your skill set are up to par. Because, again, being so young could mean you don’t have much experience, and without experience, you don’t really know and you’re not certain. And if you’re not certain, your energy is a little bit, you know, shaky because you’re not really sure, and then that causes distrust and that could cost you 1,000,000.

[00:24:51] Unknown:  Definitely. So I

[00:24:52] Brad:  would just go out and keep doing the right thing consistently and, you know, keep focused, really.

[00:24:57] Unknown:  Um, I wrote down some of your books that you had mentioned when you were up on stage. Can I give the complete list of ones that you had said to read?

[00:25:05] Brad:  Well, uh, is there a recording he can get?

[00:25:07] Lance:  Get it to you. Yeah.

[00:25:08] Brad:  I I I can try to get repeat them.

[00:25:11] Lance:  Because the 20 2 here. I’m gonna tell you something that you should hear. Okay. You’re 22 years old. You ain’t gonna have it figured out by the time you’re 30. Just keep fucking doing what you’re doing. And every other kid right now, 22 years old, about 99% of them. It’s Friday, 4 o’clock in the afternoon in Florida.

[00:25:29] Brad:  Yeah. They’ll be working for you in 10 years.

[00:25:31] Lance:  Trying to get laid, and you’re sitting here trying to self develop, I promise you, you’re gonna be fine. You’re gonna be fine. Wipe that insecurity away from me, brother. Fair enough?

[00:25:41] Unknown:  I appreciate that. It’s a

[00:25:42] Brad:  lot of it. A lot of it. It’s just time, man. Nice to meet you, bro.

[00:25:45] Lance:  We’re gonna do 1 more. Come on. One more. Come on up.

[00:25:50] Brad:  It’s Chris Parvelle.

[00:25:51] Lance:  I’m in right here.

[00:25:52] Brad:  What’s your name?

[00:25:52] Lance:  Brad Parvelle.

[00:25:53] Unknown:  Nice to meet you.

[00:25:54] Brad:  How you doing, man? Hey. Awesome. Very nice to meet you.

[00:25:56] Lance:  MC. Cool. Thank you so much.

[00:25:58] Brad:  Uh, I don’t actually

[00:25:59] Unknown:  have a question for you. I just wanna tell you thank you so much. I was prior military, and, um, I was dealing with situations while in the military. And my mindset wasn’t the best, and suicide I thought was the biggest thing thing that I wanna do, but I still listen to dropping bombs and the podcast and all the value add. And sometimes to this day, when I still get in those fucking mindsets, you help me get out of it and plenty of other people I believe as well. So That’s that’s awesome. For that.

[00:26:21] Brad:  Well, I appreciate that, man. Thank you very much.

[00:26:23] Lance:  For your service.

[00:26:24] Brad:  Thank you for your service.

[00:26:25] Lance:  And and

[00:26:25] Brad:  just and just remember, bro. Like, you know, when you start thinking shit like that, like, you gotta think to yourself, dude. That’s not that’s not the best option. Sure. You know, go if you heard what I said in there, just start doing those things. You’ll never think about that again.

[00:26:38] Unknown:  I appreciate it, man.

[00:26:39] Brad:  Appreciate you, bro.

[00:26:40] Lance:  Thank you

[00:26:40] Unknown:  so much.

[00:26:40] Brad:  Thanks, man.

[00:26:41] Lance:  That’s it. Uh, one more. Yeah.

[00:26:42] Unknown:  I’m not gonna say no, Kyrie. Just

[00:26:43] Lance:  1 more. That’s fine. One more. Yeah. Come on. 1 more. Robert. And then that’s it. Alright. Do you mind? No. Robert.

[00:26:49] Brad:  What’s up, Robert? Good to hear you. Man.

[00:26:52] Lance:  What’s up, brother?

[00:26:52] Unknown:  See you again. Quick easy question for

[00:26:54] Brad:  you.

[00:26:55] Lance:  Yeah. Uh,

[00:26:56] Unknown:  yes, sir. Yes, sir. Uh, hopefully, it’s an easy question. How do you prioritize your your giving back and scaling a business? Is it is it a number, a percentage, or tithing? How do you how do you

[00:27:07] Brad:  do that? Um, it’s it’s depends. But no. There’s no percentage. Um, I’d I’d like to say that it’s not me giving back. I’m just the vessel through which it flows. You know, sometimes I’ll see somebody that’s homeless ask me for money, and I won’t give them a dime. Nothing urges me to. And then sometimes I’ll see somebody, and I’ll give them $1,000. And and it’s like, you know, what percentage is that? I mean, a fractional. Why don’t you give them a1000000? Because, again, I’m told to give them a1000. So I don’t think it’s me doing the giving and choosing. I think it’s just me through which it flows, if if that makes sense. Does make sense. It does. Absolutely. Yeah. But I mean, if you want, like, a a formula, I personally, depending on what you’re talking about, you know, I would say, you know, open up the Bible and and it says 10%. So that’s a good number to go by. You know? 10% of what you what you have and, you know, give it.

[00:28:07] Lance:  I’ll I’ll I’ll go with that, my friend. Yeah. Go with that. No.

[00:28:10] Brad:  I mean, at the

[00:28:11] Lance:  end of Take care of everybody.

[00:28:12] Brad:  Listen. I mean, at the end of the day, dude, the more you give, the more you get. So I give more than 10%, and and, uh, I seem to just keep getting more of it. So, like, so far, I haven’t if I said I’ll give you back twice everything that you give me, how much would you give? A lot. All of it. Exactly. A 100%. Yeah. So, I mean, up to where, you know, you can’t give anymore is what I would suggest. But, again, not knowing your circumstance, that can be foolish too. So you you gotta go do the math in your own head, but just as long as you’re giving and that that’s part of a of a habit of giving. It doesn’t have to be money. It can be time. It can be work. Like, there could be someone out there that couldn’t afford a roof, for example, but you can because you get things at cost and you get the labor at cost, and you could give that away. You know? So, I mean, it’s not necessarily a percentage. I think it’s just the it’s it’s just a it’s a mindset, really. So, again, you already have it because you you because you’re asking the question. You just wanna know how much to give?

[00:29:12] Lance:  How do you

[00:29:13] Brad:  I wouldn’t I wouldn’t give I wouldn’t give more than than you can afford. Okay. Fair enough. If you can afford it, give it. If you can’t, then don’t. And and by the way, again, if you truly believe the more you give, the more you get, which I do.

[00:29:26] Unknown:  I do as well.

[00:29:27] Brad:  Yeah. I’ll give as much as I can. That’s my answer. You know, it’s not it’s not a percentage. It’s not, hey. 10% I’ve given already. You know, sometimes I’ll give and then I’ll give and then I’ll give and then I’ll run out of things to give and and, uh, you know, I can’t give any more money. So that’s my limit. But Time. Yeah. It’s time. It’s energy. It’s, you know, advice. It’s whatever. But, you know, the fact that you’re giving or even curious is awesome.

[00:29:51] Lance:  Can’t it came to be here. Thank you. Advice. God bless you. Thank you so much.

[00:29:54] Brad:  Thank you so much.

[00:29:54] Lance:  God bless you. Listen. Thank you. I know I threw you off guard there.

[00:30:01] Brad:  No. But I

[00:30:02] Lance:  thought I thought you know what? I thought it was good. It’s Friday afternoon. These people are sitting here watching you. I didn’t think you’d give a shit to God’s for

[00:30:10] Brad:  you. I don’t.

[00:30:11] Lance:  So I appreciate you being here, Brad.

[00:30:13] Brad:  My pleasure. Thanks for having me.

[00:30:14] Lance:  With you guys tonight.

[00:30:15] Brad:  Man, thank you. See you soon. See you

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