Ever wondered what keeps successful entrepreneurs going through tough times? What makes some people push through obstacles while others give up? The answer is simple: they know their “why.”
Your “why” is the reason you wake up in the morning ready to tackle the day. It’s the purpose behind your work, the driving force that keeps you focused even when things get hard. Without a clear “why,” it’s easy to lose direction. But when you have a strong purpose, everything becomes clearer, and the challenges feel more like stepping stones than roadblocks.
The Big Picture: Why Having a “Why” Matters
Building a business is hard work—there’s no getting around that. It’s like being on a roller coaster: full of ups, downs, twists, and turns. The difference between those who succeed and those who give up often comes down to one thing: their reason for doing it. Entrepreneurs who have a clear “why” don’t just focus on making money. They build businesses with a purpose.
Here are a few reasons why having a strong “why” matters in business:
- It gives you direction. Knowing your purpose helps you make better decisions. Every choice you make aligns with your bigger goal.
- It keeps you motivated. When things get tough (and they will), your “why” will keep you going. It reminds you of why you started.
- It inspires others. A clear “why” doesn’t just motivate you—it also inspires your team, your clients, and even your potential partners.
In fact, according to research from Harvard Business Review, businesses that are driven by purpose grow three times faster than their competitors. Purpose-driven companies not only last longer, but they also tend to build better relationships with their customers and teams.
How I Found My “Why”
I’ll never forget the moment when I truly understood the power of having a “why.” Back when I started my first company, the only thing I could think about was making money. I was chasing financial success without a clear purpose beyond that. And to be honest, it wasn’t going well. I hit a wall, and nothing seemed to work.
Then one day, I sat down and asked myself, “Why am I really doing this?” I realized my real reason was much deeper than just money. I wanted to build something meaningful, something that could support my family, provide jobs for others, and inspire people to reach their full potential.
Once I had my “why” clear in my mind, everything changed. I went from chasing profits to building businesses with purpose. One of those businesses was a small roofing company that I scaled to $12 million in under two years. And now, I’m helping others do the same through events like the Roofing Process Conference. This event is all about giving entrepreneurs the tools they need to grow and scale their businesses. If you haven’t already, grab your ticket before it sells out!
The Power of Purpose in Business Growth
Having a clear “why” transforms how you run your business. Here are three ways purpose can drive your business forward:
Clarity in Decision-Making: Every business decision becomes easier when you know your “why.” It gives you a clear framework to measure choices against.
Attracting Like-Minded Clients: Customers connect with businesses that share their values. When you communicate your purpose, you attract people who believe in your mission.
Building a Strong Team Culture: Your “why” is contagious. When you lead with purpose, it motivates your team to work with passion and commitment.
For example, when we scaled our roofing business, it wasn’t just about installing roofs—it was about providing safety and security to families. That purpose inspired my team to go above and beyond, and it resonated with customers too. It wasn’t just business—it was personal.
Discover Your “Why”
Take a moment to sit down and reflect on your own “why.” Ask yourself these questions:
- Why did I start my business in the first place?
- What impact do I want to make?
- What keeps me going even when it gets hard?
Write it down and keep it somewhere you can see every day. Share it with your team. Make your “why” the foundation of everything you do.
If you’re looking for more insight on how to grow your business, don’t miss the Roofing Process Conference—it’s the perfect place to learn from industry leaders and take your business to new heights.
FAQs
Q: How can I find my business “why”? A. Start by thinking about what drives you. Ask yourself, “Why did I start this business?” Look beyond financial goals—focus on the impact you want to make on others.
Q: Can a “why” change over time? A. Absolutely. Your “why” can evolve as your business grows and your goals change. The key is to keep reflecting on your purpose and stay aligned with it.
Q: How can I use my “why” to attract more customers? A. Communicate your “why” in your marketing and interactions with clients. People are drawn to businesses that stand for something beyond just making money.
Conclusion: What’s Your “Why”?
At the end of the day, it’s not about the money or the accolades. It’s about finding a reason to keep going that’s bigger than yourself. Whether you’re just starting out or looking to scale, having a clear “why” will give you the direction, motivation, and purpose to succeed.
Let’s find your “why” together—and take your business to the next level.
LFG – Lance Bachmann
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About Lance Bachmann
Lance Bachmann is a multifaceted entrepreneur and the founder of LB Capital. Known for his leadership and strategic insights, Lance has built multiple businesses from the ground up, helping them grow and scale to multimillion-dollar companies. He is a passionate advocate for entrepreneurship, speaking at events like the Roofing Process Conference to help others find success. His philosophy, “Build it to sell it,” continues to inspire aspiring entrepreneurs worldwide.
