The Reality: Single-Trade Contractors Have a Growth Ceiling.

Munz Roofing was a respected, family-owned business in PA. They did great work, but they were stuck in the “local contractor” trap: one trade (roofing), owner-dependent sales, and no systems for real scale.

Munz evolved from a single-trade roofing contractor into a diversified home services platform built for scale, leadership depth, and institutional acquisition.

The Starting Point

When LB Capital stepped in, Munz was a stable $1.7M shop. It was a good company, but it wasn’t an “asset.”

  • The Single-Trade Trap: Relying only on roofing meant seasonal revenue dips and missed opportunities with every customer.

  • The Founder Bottleneck: If the owner wasn’t in the office, things didn’t move.

  • Flying Blind: There was no tracking for lead sources, conversion rates, or job-costing.

  • Small Systems: The business was performing well locally but didn’t have the “plumbing” to handle $20M+ in volume.

The LB Capital Playbook: Strategic Levers​

Instead of general “growth,” LB Capital pulled four specific operational levers to prepare the business for an institutional buyer:

LB-Capital-Revolutionizes-the-Roofing-Industry-with-Unprecedented-Roll-Up-of-Three-Leading-Companies

 1. M&A and Platform Integration

LB Capital executed a strategic “roll-up” of Jim Rhubart Roofing and Only the Best Builder. By consolidating these brands under the Munz operational umbrella, we immediately increased geographic density and market share across the NJ/PA corridor.

2. The Multi-Trade Expansion

We didn’t stay in roofing. We aggressively added Siding, HVAC, and Plumbing. This turned Munz from a “one-off” contractor into a total home services partner. It drove up the lifetime value of every customer and killed the “seasonal slump.”

3. Dominating the Lead

We fixed the lead response. We didn’t just get more calls; we made sure we were the first ones to answer them. By implementing a faster response and a consistent follow-up process, we closed a much higher percentage of the leads we already had.

4. Building Leadership Depth

We built a real leadership structure, clarified roles, and moved the company from owner-dependent to system-dependent. That shift gave buyers confidence the business could continue growing without relying on the founder’s daily involvement.

5. The $36M Exit

By the time we were ready to sell, Munz had grown from a $1.7M local shop to a $25M+ multi-service platform. LB Capital positioned the company for a strategic exit to a PE-backed buyer, resulting in a $36M transaction.

The Metrics

Under LB Capital management, Munz Roofing saw a 300% increase in lead volume within 12 months and achieved a $36 Million Exit in 2025

MetricPre-PartnershipPost-Partnership Exit
Annual Revenue$1.7 Million$25+ Million
Service LinesRoofingRoofing, Siding, HVAC, Plumbing
Lead Response Time4+ HoursUnder 60 Seconds
Lead VolumeBaseline300% Increase
Operational ModelFounder-LedSOP-driven / CEO-managed
Exit Valuation $2 Million$36 Million

The Results

The Munz story proves that with the right structure, a small local shop can become a dominant regional asset:

  • Explosive Growth: Revenue jumped from $1.7M to $25M+ during the partnership.

  • Diversified Revenue: Moved from a single trade to a multi-service platform.

  • Premium Exit: A $36M acquisition that reflected the value of the systems we built, not just the sales.

Built a Roofing Business? Let’s Build a Platform.

This model is for home service owners who are ready to stop being “the roofing guy” and start being the CEO of a multi-trade platform.

  • The Profile: Established contractors doing $1M to $10M.

  • The Vision: You want to add service lines and dominate your region.

  • The Problem: You’re the bottleneck and don’t have the systems to handle 10x growth.

  • The Goal: A massive, strategic exit that rewards you for the asset you’ve built.